Marketing Articles

The Five Steps of Social Media Marketing

Relationship Marketing Can Help Your Business During Bad Economic Times

Steps to Planning a Media Event and How it Can Boost Your Business

Six Reasons Why Face-to-Face Trumps Mass Marketing

Employ Strategic Entertainment to Gain Competitive Advantage

Create a Giant Postcard to Market Your Business and Get Results Fast!

Coping With An Attendee’s Limited Attention Span

How to Make a Book Cover Design that Flies Off the Shelf!

Capture Clients with Words that “Hook” and Graphics that “Kick!

Why One-Sheets are Must-Have Marketing Tools

What Do You Need to Know Before You Design Your Own Logo?

From Logo to Legend – In 10 Simple Steps

The Prescription for Direct Marketing Success

Mick Jagger Killed the Mass Market!

Using TV and Internet to Tap into the Baby Boomer Market

The Triple Win of Cause Marketing

Five Steps to Building an Effective Referral Network

Color Meaning: Symbolism and Color Psychology of Common Colors

Ten Fantastic Ways to Add Fun to Your Flyers

One-Sheet Says It All

Visual Branding Keys To Make Your Business Memorable

Aligning Sales and Marketing for Dynamic Growth

The Impending “Do Not Market” Threat

The Five Pillars of Digital Marketing

A Marketing Boom: How to Attract the Baby Boomer Market

Marketing Triage

Public Relations Secrets that Get Your Business Noticed

Maximize Your Company’s Exposure by Building Relationships with the Media

Use Publicity to Increase Your Profits

Develop Your Hook for Better Business Publicity

The Fifteen Most Common Publicity Mistakes Businesses Make

Dispel Those Publicity Myths: Get Your Business the Attention it Deserves

Trade Show Time Management

Optimize Your Trade Show Investment: The Power of Elegance In Action

Make Your Next Trade Show Exhibit a Media Magnet

How Not to Market to Hispanics

Acquiring New Clients by Telling Them About You!

Creating Passionate Clients: Grow Your Business with Relationship Marketing

Turn Your Marketing Pieces into Marketing Masterpieces

More Tips For Becoming An Excellent Talk Radio Guest

Become A Talk Radio Star: 10 More Tips To Successfully Promote Yourself

Becoming An Excellent Talk Radio Guest

Become a Talk Radio Star: How to Promote Your Book or Product

Avoid The 10 Biggest Direct Response TV Mistakes

Permission Marketing: A Response to Do-Not-Call

The Ten Percent Rule: an Answer to the Marketing Budget Mystery

Venus Goes Shopping: Tips to Get Women to Love Your Brand

Conquer Your Niche!

The Slippery Slope of Stopping Spam

Trends and Tools: How to Effectively Reach Your Target Audience