Peter Koeppel's
Articles
Peter
Koeppel is Founder and President of Koeppel Direct, a leader in
direct response television media buying, marketing, campaign
management and creative strategies. With over 20 years of marketing
and advertising experience, Peter has helped Fortune 500 companies,
small businesses and entrepreneurs develop marketing campaigns to
increase profits. Peter is a Wharton MBA and improved the media
buying strategies and advertising for clients such as The Hair Club
for Men, Berkeley Premium Nutraceuticals, Ben Hogan Golf, H.J. Heinz
and DIRECTV. For more information on his work, please visit: www.koeppeldirect.com
or call 972-732-6110.
Advertising Trend: Why Your Business Needs Both TV and Internet Ads
Avoid
The 10 Biggest Direct Response TV Mistakes
Does
Your Business Need a Boost? Blogs and Podcasts May Be Your Answer Expand
Your Online Advertising Horizons
How to
Use Print Advertising to Drive Your Online Sales
Keeping
with the Times: The New, High-Tech Face of Advertising Million
Dollar Mistakes: 10 Advertising Blunders to Avoid The
New Face of Advertising: Creative Approaches for a DVR World
Seven
Keys to an Effective and Profitable Website Ten
Steps to Make Your Next New Product Rollout a Success Trends
and Tools: How to Effectively Reach Your Target Audience
Use
Today’s Web Technologies to Connect with Your Customers
Use Your
Advertising Dollars to Reach the Male Demographic
Use Your
Advertising Dollars to Reach the Female Demographic
Using TV
and Internet to Tap into the Baby Boomer Market
Want to
Reach More Buyers? A Multi-Media Advertising Approach is the Key
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