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Peter Koeppel's Articles

Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television media buying, marketing, campaign management and creative strategies. With over 20 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop marketing campaigns to increase profits. Peter is a Wharton MBA and improved the media buying strategies and advertising for clients such as The Hair Club for Men, Berkeley Premium Nutraceuticals, Ben Hogan Golf, H.J. Heinz and DIRECTV. For more information on his work, please call 972-732-6110.

Advertising Trend: Why Your Business Needs Both TV and Internet Ads

Avoid The 10 Biggest Direct Response TV Mistakes

Does Your Business Need a Boost? Blogs and Podcasts May Be Your Answer

Expand Your Online Advertising Horizons

How to Use Print Advertising to Drive Your Online Sales

Keeping with the Times: The New, High-Tech Face of Advertising

Million Dollar Mistakes: 10 Advertising Blunders to Avoid

The New Face of Advertising: Creative Approaches for a DVR World

Seven Keys to an Effective and Profitable Website

Ten Steps to Make Your Next New Product Rollout a Success

Trends and Tools: How to Effectively Reach Your Target Audience

Use Today’s Web Technologies to Connect with Your Customers

Use Your Advertising Dollars to Reach the Male Demographic

Use Your Advertising Dollars to Reach the Female Demographic

Using TV and Internet to Tap into the Baby Boomer Market

Want to Reach More Buyers? A Multi-Media Advertising Approach is the Key

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