Paul Cherry's Articles

Paul Cherry is President of the sales and leadership consulting firm Performance Based Results and the author of QUESTIONS THAT SELL, published by AMACOM Books.  Paul can be reached at 302-478-4443 or e-mailed at cherry@pbresults.com. When you subscribe to our quarterly newsletter at www.pbresults.com, download our free white paper, “Top Questions that Sell,” based on PBR's latest research on what salespeople need to ask in order to up-sell, cross-sell and win more customers!

Avoid Butting Heads with Customers: Eliminate Price Concerns

Jump-Start Your Staff’s Zest to do Their Best

The “Neuroeconomics” of Sales: How Buyers Really Decide

Watch Those Speed Bumps! Avoiding Six Common Sales Mistakes