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Bolivar J. (BJ) Bueno's Articles

Cult brand expert Bolivar J. (BJ) Bueno and strategic coach Scott Jeffrey are managing partners at The Cult Branding Company, a brand loyalty consultancy whose clients include Kohl’s Department Stores, LA Lakers and Turner Classic Movies. The original developer of the Cult Branding concept, Bueno’s titles include The Power of Cult Branding, Cult Branding Workbook and Why We Talk.




The Power of Cult Branding: In Search of Your Best Customer










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