The Top Ten
Why Leaders Should Celebrate Wins
When your team experiences a success, what do you do? Do you
ignore these wins, automatically working toward the next goal
without an acknowledgement of what has been achieved? Do you share a
quick “congratulations” or “good job” and then head back into your
In our non-stop, 24-7 world, it’s all too easy to place
immediate focus on your next task at hand and forget to stop and
reflect on what's been achieved. But if you ignore the wins of your
team, you miss a vital opportunity not only to inspire your team on
to even greater successes, but to strengthen your own leadership
personal brand in the process.
Why is that important? Your
personal brand – defined as the way others perceive, think, and
feel about you as a leader – can make or break your success. It
impacts your image, your reputation, your relationships, and your
performance. As a result, it will also impact your overall career
and your finances.
So, if you gloss
over your team’s successes without recognition, what does that say
about you as a leader? How do you think employees perceive, think,
and feel about a leader when their efforts go unappreciated? Those
perceptions also reflect on the company as a whole, and that kind of
downward spiral can mean loss of some of your best team members.
Here are the top 10 reasons why celebrating wins is important
for you, your team, your company, and for building up your own
leadership personal brand. Celebrating wins…
1) …reminds you of the goal you set and why you set it in the
first place. It’s easy to forget why a goal was important, but
forgetting that removes all meaning from the task. When people
remember why the work they do helps grow the business, they’re
inspired to do more.
2) …reminds you that a good, focused goal-setting process
works. You set the goal, create strategies to achieve it, and reach
the outcomes you want. This not only delivers good results, but it
inspires your team to set goals in all areas of their work as well.
3) …motivates your team to continue delivering good work.
Employees who feel appreciated and know their efforts have been
noticed become even more productive with the next round of projects.
4) …unifies the team around a positive outcome. If there are
members of your team who are struggling to get along, reminding them
that they have achieved a common goal helps bring them together.
5) …reminds the team that they work for a winning
organization. People want to work for winners! So, one of the
greatest morale-builders that a leader can offer employees is the
knowledge that they work for a successful company, even if – and
especially if – there are other areas where the company might be
6) …forces you and your team to concentrate on the positive
rather than the negative. Even if your company has taken some hits
in the down economy, there are still wins you can celebrate. Give
your team a boost by celebrating and reminding them that good things
are still happening for the company.
7) …builds momentum
for you and your team. When a success is celebrated, everyone is
reminded that their ability to reach one specific goal indicates
just how close they are to achieving even greater goals.
8) …gets you away
from mundane day-to-day tasks. No matter how briefly, changing your
team’s mindset from "work” to “celebration" gives both you and your
team renewed positive energy on the job.
9) …allows you to
connect with colleagues and coworkers in a way that is not just
work-related. It helps you build a more personal connection with
your team - another great way to boost your leadership personal
10) …allows you to
reward specific employees. When you’re clear about what went well –
naming names, dates, great ideas, and the deadlines that were met or
exceeded, you not only legitimize the celebration, but you reinforce
the kinds of behaviors that the company values. This shows your team
exactly how they can earn similar celebrations in the future.
As a leader, it’s your job to keep your team motivated toward
their own growth as well as toward the common goal of growing and
building the company. Celebrating wins is a great way to do both and
has the great side effect of boosting your own leadership personal
brand at the same time.
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