Get Ready For The Ripple Effect:
A Quantum Solution to an
By Kim Marcille
Economists are predicting that the escalating price of oil and gas
will have a ripple effect that will continue to impact businesses
and families. Consumers will spend even less than they are now, as
the price of heating their homes, getting to work and buying
groceries will bite further into their already stressed budgets.
Businesses will spend less trying to meet their numbers. More of us
will be feeling the crunch in one way or another. Is your business
ready for the ripple effect?
If not, take heart: By starting now, you will have time to prepare.
The question is, what should you do? If only there was a science to
protecting your business from future threat.
maybe there is. Science, if we dig deep enough, does actually have
some answers for us. One such answer lies in a concept of quantum
physics called decoherence. At the quantum level of the
universe, all possibilities are available at the same time.
Decoherence is the universe’s method for amplifying specific quantum
possibilities while suppressing others. The reality of the everyday
world around us is the result. In other words, decoherence is the
universe’s method of turning quantum possibility into reality.
possibilities are available for your business as well. The key is
in choosing the specific, positive possibilities that you want to
amplify into reality – such as filling the sales pipeline with
quality leads – while at the same time suppressing negative
possibilities, such as running out of cash. How can you amplify the
positive possibilities and suppress the negative? Let’s take a look
at how the universe chooses which possibilities to amplify into
reality, and which ones to suppress.
are specific characteristics that a quantum possibility must possess
in order to be amplified into reality. Interestingly, your business
possibilities must have the same characteristics in order to become
reality. Here are the two main things to consider when applying
1) The possibilities that get amplified are robust. Robust
possibilities are those that have a lot of information about them
existing in the universe.
2) The possibilities that get amplified are stable. Stable
possibilities remain consistent over time.
example, consider the chair you’re sitting in right now. We know
that the chair exists in reality because there are light particles
bouncing off of it, and therefore we can see it. We can also feel
it, so there’s lots of tactile information about it. If you were to
knock on the arm or back of the chair, you would hear sound waves
indicating that the chair is there. Literally billions of
informational records exist that say your chair is a chair in
reality. And those records have been around, well, as long as
the chair has, and it’s highly likely that the chair will continue
to be a chair for some time, making the chair a pretty stable
Similarly, the desired possibilities for your business must be
robust, have lots of information about them in the environment and
that information has to remain stable over time. So, how can you
create that information? First, know there are many kinds of
informational records available to you. You can create:
Thought records. Do you have a vision for what you would like
your business to look like by the end of the year? In five years?
How clear is that vision? By thinking through the specifics of
where you want to end up, you will define the specific possibilities
you want to turn into reality.
Verbal records. Whom have you told about your vision? Do your
employees know what you are trying to accomplish? How clear is
their understanding of the vision? Does your executive team know?
Sharing the vision within the company will create alignment within
the organization. Telling your business associates may connect you
with resources you might not have thought of on your own. Telling
your family and friends will set their expectations and garner their
Written records. Now that you know where you’re going, do you
have a written plan to get there? The written plan will help you
break down the achievement of your vision into monthly goals. For
example, how many prospects must you touch to develop enough hot
leads to result in the number of closed deals you need to meet your
goals? Does a new compensation plan need to be written for your
salespeople to drive the right behavior, perhaps rewarding them for
new business? Writing down your vision is helpful, as you can refer
back to it regularly to ensure you and your staff are still working
toward that target.
Action records. If there’s ever a time to do something, it’s
now. If you were to act as if your vision was definitely going to
become reality, how would your day be different? Prioritize the
actions that are focused on the creation of your vision. Would you
be writing a business plan to raise capital funding? How about
setting an appointment with a banker to present that plan? Perhaps
you would be speaking at more functions, buying a targeted new list
of prospects or seeking the advice of a mentor. You need to
determine which actions you can you take today in support of
amplifying your vision into reality.
Remember to believe in your vision and in your ability to create
what you have envisioned. There are two places when you may trouble
applying decoherence: at the very beginning – when the fear of
commitment prevents you from getting started – and in the middle –
when it sometimes seems as if nothing is happening. Once you begin
your decoherence plan, you’re halfway there. By persisting even
when it seems useless, you’ll begin to see your vision decohere—that
is, become real.
Stability is the second attribute that your desired business
possibilities must possess, and it’s easy to create: Continue to
generate new information about your vision every day. Get it out
there! Think about it, write about it, talk about it, and take
action on it.
By creating a lot of information in the environment that confirms
your desired possibilities will be amplified into reality, you also
create an inescapable momentum that will begin to drag you along
with it. Sometimes you might feel as if the universe is going a
little too fast for you! Hang on tight and ride the wave. That wave
will make the upcoming economic slowdown seem like just a little
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