Ten Fantastic Ways
to Add Fun to Your Flyers
By Karen Saunders
What fits on one sheet
and costs pennies to make? You see them all the time. Flyers are
hugely effective, because you can make so many and distribute them
all over the marketplace without having to spend a fortune. But
just so your flyers don’t get lost in the shuffle, I’m going to show
you ten techniques that professional designers use to make flyers
It’s all about the headline. What’s in a headline? It’s the
first thing your prospects will see, and this will decide if they
keep reading or not. So pick something that will stand out,
stick in their mind, and make them want more! Here’s a few
magic words to start with: Easy, The Secrets To, Unlock, Finally,
Insider, Time Sensitive, How To, Free Bonuses, Now You Can,
Discover, Proven. Just sprinkle these on your next headline and see
how many heads you turn.
2. The eyes have it.
Colorful, striking graphics always make their point. And one
large image will pack more punch than several smaller
images. A good graphic creates the mood and sets the scene for your
message. Getting the perfect “focal point” is easier than ever now
with stock photos you can buy on the internet. Get one or a hundred
for whatever you might need.
What’s in it for me? That’s what your prospects want to
know. Stay away from words like: we, us, I, and our. Take
their perspective with words like “you” and “your”. They’ll
like it when you focus on how your product or service will benefit
them. Show them with words like: free, save, love, new, results,
and guarantee. Make the benefits easy for them to pick out with
bullet points and text boxes.
4. Go tell it on the
ringing endorsement speaks volumes. When people read how you have
positively affected another customer, they are more likely to give
you a try. Make sure you get a first and last name, company name,
and location. Then add that stamp of approval to your flyer.
5. Less is more.
You don’t need to fill every space on your flyer. Break it up with
text boxes, add borders to your key points, and use contrasting
colors to add emphasis. It will make the best parts stand out and
be easier to read.
STAY AWAY FROM ALL CAPS. They’re hard to read! Instead, use
bold type for your titles and subtitles.
7. Keep it simple.
Your page layout, that is. Your graphics program should have a
“snap to guidelines” function so that you can easily align items to
the grid. And watch those print margins – stick to ½” margins on
all sides, or add 1/8” for bleeds on items that print off the edge
of the page.
8. Proofread, proofread,
Oh, and did I mention to proofread? Have someone else do it for you
– a pair of fresh eyes might uncover something that yours have grown
used to. And did you check that contact information? Dial all the
numbers, and type in web addresses to make sure they’re correct.
On a tight budget? Try this. Use brightly colored or unique
paper and black ink. Use shades of gray for tone and contrast to
10. Who doesn’t like a
a coupon on the bottom quarter of your flyer. Put a special offer
on it – and don’t forget to include any deadlines or limitations.
For mail in offers, make it easy for them to pay you with areas for
credit card information, mailing address, etc.
Try these techniques on
you next flyer. I predict fantastic results!
Read other articles and learn more
about Karen Saunders.
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