Become A Talk Radio
10 More Tips To Successfully Promote Yourself
By Marsha Friedman
nearly two decades, we’ve been telling you about the value of talk
radio as a means for promoting your book to the masses.
Because we want you to succeed with talk radio, here are ten
more “inside” tips to help you become the kind of guest every host
wants to have on his or her show:
Present yourself and your message with confidence.
Know your topic inside and out.
Be confident that your message is something that the audience
wants to hear about. By
projecting an air of confidence, the audience will perceive you as
try too hard. Don’t
try to force it. Just
relax, let go, and let your message flow.
Don’t try to work too much information into too short of a
time. If you come across
as trying to hard or sounding too rushed, you risk losing the
attention of the listening audience.
Radio hosts typically have fairly healthy egos.
Massage those egos whenever you can and you may reap the
benefits on the air. Compliment
them on their show or their line of questioning when appropriate.
This may result on a hearty plug from the host at the
conclusion of your interview.
taking calls from listeners, always write down the first name of the
caller and use it when possible and appropriate.
This helps the listening audience to relate to you better.
You may want to also write down the host’s name beforehand,
just in case. Forgetting
the name of the person interviewing you on the air is a big
prepared for confrontation. You
may be ambushed on the air by a combative radio show host.
While this is very rare, you should be prepared to deal with
negative comments from hosts and possibly even callers.
Do not get into a screaming match with the host because you
will never win. He always
has the last say. Be firm,
sound like an infomercial. Don’t
repeat the title of your book, your website, or your 800-number over
and over. Give yourself a
plug when a natural opportunity arises or when prompted by a host.
The listening audience gets turned off when they perceive a
guest as being overly pushy or “salesy.”
what you can about the show beforehand.
make sure to check out a station or show’s website before an
familiarizing yourself with the host, there won’t be any surprises
and you will be more relaxed and collected on the air.
you do, don’t be late when you are calling in.
Some hosts will cancel your interview if you don’t call at
the designated time. If
anything, try and call a few minutes early.
If the station is scheduled to call you, stay by the phone and
keep your line clear.
sensitive about political views. If
you are discussing a controversial political issue, always try to
acknowledge that the other side has some good points. Remember
that radio audiences are diverse.
By “giving and taking,” you will win credibility points
with your audience. Obviously
this tactic won’t work on shows like Rush Limbaugh or Al Franken
where the hosts have very distinctive viewpoints.
try to hide anything. If
you have made some mistakes, admit to them.
They may come out at some point in your interview and you are
better off coming clean from the get-go.
We all make mistakes and listeners will relate better to
someone they see as honest.
your intention for every interview is to enlighten the listening
audience about your book and interest them in purchasing it.
Read other articles and learn more
about Marsha Friedman.
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