Become A Talk Radio Star:
How to Promote Your Book or Product

By Marsha Friedman

For nearly two decades, I’ve been telling you about the value of talk radio as a means for promoting your book, product or service to the masses.  Because we want you to succeed with talk radio, here are some “inside” tips to help you become the kind of guest every host wants to have on his or her show:

1.   Be energetic.  Make sure that you bring ENERGY to the table.  Radio hosts love it when you show enthusiasm on the air.  If you’re excited about your message, the listeners will be excited, too---and more inclined to want to learn more about your product, book or service. 

2.   Avoid distractions.  Make sure that there are no dogs barking or kids screaming and clutching onto your leg.  Turn off your computer and the television and make sure that you switch off your cell phone.  Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!                  

3.   Be honest.  Always be open and honest with the host.  Listeners relate better to people who are an “open book.”  Don’t be afraid to be who you really are and say what you really think.  Remember that Howard Stern built an empire by being honest with his listeners!

4.   Define your message.  Before going on the air, know the key points you want to communicate.  Make sure you stay “on message” no matter how far off the host’s questions take you.  Always bring the answer back to your own key message.

5.   Be mindful of your word inflections.  Practice saying your main points out loud before your interview.  Remember that it is not only what you say, but how you say it.  Inflections help keep the listener’s interest.

6.   Speak slowly and clearly and make sure that you E-NUN-CI-ATE.  You don’t want your words to mush together.  If you speak too quickly, the listeners won’t be able to understand you.  Make sure to enunciate so that people will stay interested. 

7.   Have notes handy, but try not to read from them.  Know your material cold.  Reading your notes or word-for-word answers sounds stiff and rehearsed and you’ll lose your audience.  You want to sound as natural as possible so that your message will be more likely to trigger a buying response.

8.   If you stumble, stutter, or slip-up during an interview, forget about it and move on.  Don’t dwell on your mistakes.  Don’t get flustered.  Stay on message and you’ll be fine.

9.   Don’t get technical or use words that most listeners wouldn’t  know.  Remember that you are trying to get a large audience to relate to you.  Use layman’s terms, if at all possible, and save the four-syllable words for your next game of Scrabble.

10. Smile when you are on the air.  If you are physically smiling while you are talking, the listeners will feel it.  If you are frowning, they will feel that also.  Although the listeners won’t be able to actually see you on the radio, they will be able to “feel” your interest and enthusiasm. 

Marsha Friedman is a prominent business woman, radio personality, speaker, and publicity expert.  Marsha is the CEO of EMSI (Event Management Services, Inc) which she launched in 1990.  Since then she has firmly established the company as a major public relations player for a diverse group of clients ranging from Jimmy Hoffa Jr. to National Security Advisor Robert McFarlane to the famous Motown Group, the Temptations.  EMSI represents corporations with consumer-related products and authors and experts in a wide range of fields such as, politics, finance, law, music, food, fitness, and healthcare.  Visit www.emsincorporated.com for more information.